Gilbert, AZ— “Why is my site not showing up on Google?” This has to be the most commonly asked question that we receive at MyWEBSY from potential clients. While there is not a single definitive answer to this question, I will outline the top reasons below.
1. The Search Engines Haven’t Indexed Your Site Yet.
If you have a fairly new website the problem may be simple; the search engines don’t know you are there. Sometimes it can take a week or more for the search engines to find your site. Once your website has been crawled it still may take a couple weeks for the search engine to index your site. A good sitemap and a little time and you will start showing in search results.
2. It’s been over a month! Now what?
Once you submit your site to a search engine, a spider is sent to your site to crawl it for content. These spiders don’t view your site like a visitor would. They scan your site for meta content, keyword saturation, relevant content, and many other factors. Therefore, you need to consider what content search engines actually see on your Web pages.
We also need to take a look at the page content of your site. If the search term you are trying to rank for isn’t in the actual content of your site, it’s not considered relevant to the search engines. Once search engines index your site, and you’ve sprinkled targeted keywords throughout the pages, the site starts displaying in queried search results. However, this does not necessarily mean you’re going to be on the first page of search results.
3. Quality Content
I’m sure you’ve heard this one at least hundred times before, right? There is good reason for that. This is the single most important thing you can do to get results! Key word rich copy will get you rising to the top faster than any other method. The keywords should be woven into the flow wherever it is possible, but without sacrificing narrative and textual flow. Note that search engines are very aware of keyword stuffing in page copy. Therefore, do not force keywords into the copy. Rather make the keywords appear as integral part of the natural flow. Internet readers tend to have shorter attention spans than readers of print media, such as newspapers and magazines. Web page copy should generally be shorter than similar text in printed form. Ideally, you should break up large amounts of text with images, animations or other elements. Now get to work! Start writing blog content that visitors will want to read and be sure to add your targeted keywords when relevant. Be sure to target less competitive keywords, but don’t make them to general or you’ll get lost in the shuffle.
4. Your Site Isn’t Optimized For Search Engines.
Search engine optimization (SEO) describes the process of refining a website to gain a higher search engine ranking in “organic” search engine results. By optimizing your site, you can tailor your site to be search engine-friendly. SEO can be a challenging and rather lengthy process. The more research you put into the practice, the greater of a return you’re going to see in your rankings.
“What if I don’t have the time?” Then it’s time to hire a professional. SEO takes a lot of hard work and dedication, it is not a one time deal. If you want to be at the top hire a SEO company to take care of the hard work for you. After all your time is likely better spent running your business.
I hope that I have been able to answer some of your questions regarding search engine optimization. If you would like to discuss the topic in greater detail, drop us a line. We are here to help. MyWEBSY has a staff that is trained in SEO best practices. While we can’t promise to get you to #1 in search rankings, we can promise to put in the hard work that will get your website found in the vast world wide web.