For those with small or mid-sized business’ social media offers a relatively inexpensive way to connect with your potential costumers. With the cost of nothing more than a little time, in most cases, you can target your desired consumers. But, how do you get them to engage with your posts? How do you get more likes and shares? Below we have made a list to help increase your social media interaction.
(1) Use Multiple Platforms
It is important to understand your demographic and the appeal each outlet may have to them. While Facebook is a great place to start, as it is the largest social network online, don’t stop there. Instagram, YouTube, Google+, and Pintrest all have their place in social media marketing. It is important to note that you shouldn’t jump into all of the immediately . Get to know each one separately and find out what is working best for your marketing before moving on to the next.
(2) Always Answer Comments
Whether positive or negative always acknowledge your customers comments. Even a simply “Thank You” will suffice in some instances, but a well thought out reply that will continue the interaction with the customer is even better!
(3) Use Hi-Def Photos
As the old saying goes, “A picture is worth a thousand words”. This holds true in your social marketing campaign . Using large, engaging images has been shown in studies to have more of an impact on the end-user. It is important that you use images of high quality as you don’t want to portray your business as cheap.
(4) Content, Content, Content!!!
Using a great headline as a hook to engage readers is one of the most important aspects of social media marketing. The content contained within your post must be helpful to those reading it. If the customer isn’t benefiting from the content in some way, they have no reason to engage!
Social media is a direct way to market to your customers. While it is one of the cheapest forms of marketing, it can also bring huge returns! Be sure that your content is of value to the costumer, after all they are the ones you are targeting. And finally, take your time. It takes time and dedication to build a social media following. If you continue to follow these tips and find what works best for your business, you will be a social media marketing powerhouse.